Privacy Policy

Last updated: 2026

Information We Collect

We collect information you provide directly, including name, email address, phone number, age range, health goals and habits, and payment information. We also collect information automatically when you use our platform, including IP address, browser type, pages visited, and interactions with our content. Payment information is processed by Stripe and is not stored on our servers.

How We Use Your Information

We use your information to: provide and improve our educational products and services; send transactional emails and SMS messages related to your purchases; send educational content you have opted into; respond to your inquiries; analyze usage patterns to improve our platform; and comply with legal obligations.

Email and SMS Communications

By providing your email address, you consent to receive transactional and educational emails from Built to Last System. By providing your phone number and checking the SMS consent box, you consent to receive SMS messages. You may unsubscribe from email at any time by clicking the unsubscribe link in any email. You may opt out of SMS by replying STOP.

Third-Party Services

We use the following third-party services that may have access to your data: Stripe (payment processing); Resend (email delivery); Twilio (SMS delivery); PostHog (analytics); UploadThing (file storage); Vercel (hosting). Each service has its own privacy policy governing their use of data.

Cookies

We use cookies and similar technologies for authentication, analytics, and functionality. You may disable cookies in your browser settings, though some features may not function properly.

Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. You may request deletion of your account and personal data by contacting us directly. Some data may be retained for legal or business purposes.

Your Rights

Depending on your location, you may have rights including: access to your personal data; correction of inaccurate data; deletion of your data; portability of your data; and opt-out of certain uses of your data. To exercise these rights, contact us directly.

Children

Our platform is intended for adults 18 and older. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or prominent notice on our platform. Continued use of our platform after changes constitutes acceptance of the updated policy.